It’s been a weird week for Twitter, and that’s putting it lightly. After the controversial banning of certain accounts, which garnered a ton of attention from the media, users seem to be a lot more conscious of what they’ve been putting on the site. While Twitter is now a massive social media platform on which nearly every major company has a presence, that wasn’t always the case. Back in the mid-to-late 2000s, standards for interaction on the platform had yet to be established. For proof of this, just take a look at Capcom’s Twitter activity circa 2008 to 2010.
Unfortunately, the only way to do that now is by digging up an archive of the publisher’s old tweets, as they’ve recently deleted quite a bit of them. It may seem like a strange, unwarranted move, but Capcom’s weird body of 140-character work had actually picked up some traction in late 2020. As per GameRant, fans had combed through the company’s history and dredged up some pretty ridiculous statements. Though quite a few were being passed around by those hoping to marvel or giggle at obscure pieces of Internet history, two of note read “GameStop managers are a gloriously unruly bunch”—not an altogether false statement—and “mmm. Urinal cakes are cinnamon-flavored. I mean scented. Scented!”
Dated February 25th, 2009 and September 9th, 2008 respectively, these posts definitely feel like strange relics of a bygone era. At the time, though, most corporate Twitter accounts were either one of two things: weird, semi-sarcastic PR stunts or humorless nexuses of advertising. Capcom had clearly been going for the former of the two, but these days, the company’s Twitter profile mainly consists of retweets of whatever the Monster Hunter Twitter account is posting.
Capcom has since released a statement clarifying exactly why they felt it best to clean up some of their older Twitter activity, explaining that at the time, they were still trying to get a feel for how the social media site worked. It’s an understandable move given the recent shift in Twitter culture, but in a way, it’s sad to think that we’re so far removed from the glorious Internet pioneering days of the late 2000s.
What’s more, Capcom has courted some slight controversy recently by releasing a fairly prohibitive set of guidelines for YouTube content creators and streamers hoping to use their content. Most crucially, they seem adamant about players including their own commentary in videos of Capcom games, and they’re pretty protective over their IPs being used as emotes on Twitch. Though certainly not as draconian as Nintendo’s policies, it’s always a bit of a bummer to see video content inhibited in any way by legal red tape. Once again, it’s a reminder of how drastically things have changed over the course of about a decade.
With the upcoming release of Resident Evil 8, all eyes are on Capcom as they gear up to release what could be one of the defining games of the new console generation. However, at the moment, all we can do is wonder who at Capcom was tasting urinal cakes back in 2008.
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